Home >> March 2009 Edition >> COMM OPS - Winning Ways For Servicesat
COMM OPS - Winning Ways For Servicesat
January 31st 2009, was a proud day for Servicesat. Just 12 months after being approached by one of Iraq’s largest TV stations, Servicesat was able to deliver an original, tailor made, low-cost digital broadcasting solution enabling one of the largest TV stations in Iraq to broadcast LIVE in five Iraqi provinces the entire day throughout the Iraqi elections.

The major challenges for Sevicesat and the TV station in Iraq were having to work within a very short time frame, due to the tardy awarding of the contracts. The Company also had to ensure large quantities of hardware arrived safely in Iraq, with deliveries made simultaneously from numerous ports around the world.

Excellent logistical coordination, coupled with superior cooperation from various shipping companies, made this possible. Although the systems were being set up just one day before to the Iraqi elections, and despite the heart-stopping last minute activation of the service, the entire project was an immense success and a huge accomplishment for Servicesat.

Working from firm order to implementation required a mere four weeks. This was only possible as a result of Servicesat having sufficient equipment supplies, and due to their excellent relationship with an efficient production unit in the USA, which has the quickest turn over for these kind of products anywhere in the world.

As a result of this achievement, this particular Iraq TV station is already discussing other solutions with Servicesat, for broadcasting at other events, and they could be set to place a second order worth thousands of dollars. For the amount that other traditional satellite service providers have been charging for their services, Servicesat can provide its customers with twice the length of broadcasting time. Servicesat can also halve the current cost of the necessary hardware typically supplied in the broadcasting industry. Servicesat’s low cost services and mobile antennas are an amalgamation of three, state-of-the art products that have been brought together to provide the equipment and service for an SNG product that is amongst the lowest priced of its kind in the market today.


One such piece of equipment is the Company’s award winning Direcstar auto-deploy antenna. This is a one-touch, self aligning, auto deploy antenna that, once installed, requires no technical training to operate. The antenna is deployed and locked on to the satellite in two to three minutes.

In conjunction with the antenna, Servicesat has teamed up with Quicklink to use their most up-to-date compression techniques for live MPEG4 video delivery. Hughes Network Systems and their scalable, high-performance broadband satellite router, the HN 7000s and dedicated capacity in-routes, can provide trouble-free, live streaming, anywhere within the Eutelsat W1 satellite footprint. In October last year, Servicesat demonstrated these services at their stand at Gitex, broadcasting live from Cyprus to Dubai every two hours. In March this year, at Cabsat 2009, the Company will be accomplishing the feat in Hall 1, Stand # E1-33.

The CTO of the Iraqi TV company expressed his thanks for the “great job“ provided by the Servicesat team. He was very “impressed with the outcome and quality” of the video, even with as little bandwidth as 256 dedicated uplink speeds. The CTO was so convinced of the technology provided by Servicesat, that he wishes to replace his traditional DSNG equipment with that supplied by Servicesat, providing him savings of tens of thousands of dollars.

Servicesat offers two grades of service :
  • 409 Kbps dedicated upload, with 512 Kbps shared download
  • 820Kbps dedicated upload with 512 shared download.